B2B GTM Studio

Growth ExperimentationRevenue OperationsGTM EngineeringGrowth ExperimentationRevenue OperationsGTM Engineeringas-a-Service

We work with growth-stage sales-led B2B companies to design, build, and run the revenue systems that close the gap between a product that works and a go-to-market that scales. Strategy first. AI-native by design.

The story

The pattern is hard to miss

The story we see play out every time a B2B company goes from early stage to the growth stage.

You got here with hustle, a strong product, and a few early bets that worked. A spreadsheet here, a workaround there, a CRM that technically functions but nobody fully trusts. And for a while, that was enough.

But the moment you try to accelerate, everything starts breaking apart. Systems. Data. Measurement. Your ability to understand where revenue is actually coming from. What you end up with is stalled growth and a strategy that under-delivers.

It would be easy at this stage to blame the product. Or the market. Or the strategy. But those are rarely where it actually breaks. What breaks is almost always the system.

Gravity Zero Labs brings strategy, systems, and experimentation together to build the operational backbone your next phase of growth actually needs.

What we do

We build the systems. We run the programs. We move the metrics that matter.

Every engagement starts with what the data actually says you need, not a playbook written before we walked in the door.

Funnel diagnosis

Before we touch anything, we map your acquisition funnel from first signal to closed-won. We find where deals stall, leads leak, and measurement breaks. The diagnosis shapes everything that follows.

Funnel diagnosis illustration

Growth programs

We build and run structured programs that target specific metrics: pipeline volume, win rate, stage conversion, and channel performance. Each program starts with a clear hypothesis and a clear way to measure whether it is working.

Growth programs illustration

CRM excellence

Your CRM is either the thing your team trusts for every commercial call, or it is quietly working against them. We redesign and configure it around how your business actually sells.

CRM excellence illustration

Buyer intelligence

We build systems that surface actual buying signals: intent data, behavioral triggers, account activity. Score them in real time and route the right opportunities to the right people before the window closes.

Buyer intelligence illustration

Outbound precision

We build AI-powered outbound systems that identify high-fit accounts, enrich them with real buying signals, and personalize outreach that earns a response. A prospecting motion that gets sharper with every interaction.

Outbound precision illustration

Lifecycle revenue

The acquisition funnel is only half the revenue story. We design the systems that keep revenue growing after the contract is signed across onboarding, activation, retention, and expansion.

Lifecycle revenue illustration

Revenue infrastructure

Disconnected tools create blind spots, not just friction. We connect your systems of record, engagement, and intelligence into a single revenue architecture where nothing gets lost between platforms.

Revenue infrastructure illustration
Our process

Built to learn. Designed to compound.

Every engagement follows four phases that turn a problem statement into a continuous growth loop.

How we operate

The principles we build on.

The operating beliefs that keep the work grounded, measurable, and useful.

Every recommendation starts with evidence. Where data does not exist, our first job is to instrument it, not guess around it.

AI is a layer, not a replacement. Every intelligent system we build has human checkpoints, tight guardrails, and approval gates at every step that matters.

Campaigns have end dates. Systems compound. We prioritise interventions that make the next experiment cheaper, faster, and more informed.

Our views on tooling, process, and measurement are strong. They shift when the data gives us a reason.

Stack

Tools we know inside out

Tool-agnostic on strategy, deeply experienced in execution. We know the platforms growth-stage sales-led B2B companies actually run on.

CRM & Marketing Automation

HubSpot

Salesforce

Pipedrive

Attio

Marketo

ActiveCampaign

Customer.io

n8n

Zapier

Make

Data & Analytics

Google Analytics

Microsoft Clarity

Hotjar

Looker Studio

Supermetrics

BigQuery

Power BI

Tableau

Mixpanel

Amplitude

Engagement

Outreach

Salesloft

Instantly

Smartlead

HeyReach

Chili Piper

Nooks

Intercom

Lemlist

Reply.io

Platforms

LinkedIn Ads

Google Ads

Meta Ads

Demandbase

Default

LeanData

Common Room

Prospecting & Enrichment

Clay

ZoomInfo

Apollo

6sense

Clearbit

Cognism

Lusha

LeadIQ

Kaspr

Seamless.AI

Revenue Intelligence

Gong

Clari

People.ai

Sybill

Avoma

Chorus.ai

Jiminny

Fireflies.ai

Who we work with

Built for growth-stage B2B companies serious about ramping their GTM

If that sounds like you, we want to talk.

HR and Workforce Software

We help you sell to CHROs and People Ops leaders navigating multi-stakeholder procurement cycles with proof-of-ROI at every stage.

IT and Cybersecurity Software

We design revenue motions that map to how IT and security buyers evaluate: on trust, technical fit, and integration readiness.

Supply Chain and Logistics Software

We help you speak to operations leaders in specific, outcome-first language that earns credibility before the first demo.

Industrial and Manufacturing Software

We build infrastructure for long-cycle, high-conviction sales to niche buyers in complex operational environments.

Finance and Accounting Software

GTM systems tuned for CFO buying committees where precision, compliance, and measurable impact close the deal.

Legal Tech and LegalOps Software

For companies selling into legal departments and law firms. Procurement is slow, trust is everything, and the buying decision rarely sits with one person.

Working in a different vertical?

The problems we solve are universal across complex B2B software. Reach out anyway.

Testimonials

Hear from leaders we have worked with

First hand accounts of working with us, what we offer, and what it is like solving for growth and systems together.

“Most GTM consultants hand you a deck and call it a day. Keshav and team team handed us working systems and playbooks. They diagnosed where our funnel was actually leaking, rebuilt the motion around it, and tied every recommendation back to a metric we could watch move.”

Ash MahendranHead of Content & GTM
Ash Mahendran

“Keshav doesn't hand you a strategy deck and walk away. He got into our funnel, found where deals were quietly stalling, and rebuilt the system around how we actually sell. I trust our pipeline now in a way I didn't before. ”

Prashant MohiteFounder and CEO
Prashant Mohite

“Gravity Zero Labs approaches GTM the way I think high-performing companies should: as an engineered system rather than a collection of disconnected tools and tactics. What stood out was the focus on understanding how the business actually operates before recommending changes. ”

Raj PatelHead of Revenue
Raj Patel

“Working with Keshav and his team was a turning point for our GTM strategy. Before engaging with them, we were consistently hitting a wall regarding automation and CRM hygiene. They didn’t just offer theoretical advice; they dove into our operational infrastructure and helped us plug holes we didn't see ourselves. ”

Shravan ChitharanjanMarketing Manager
Shravan Chitharanjan

Growth is both an art and a science. We bring the precision of one to the craft of the other.

Start with a conversation about where your go-to-market actually stands. We diagnose before we prescribe. And we only take on work where we know we can make a real difference.

Typically responds within 24 hours.